I had the misfortune of watching a part of Larry King live on CNN where King was interviewing Donald Trump.
I quote the following from the show:
KING: What's Trump vodka?
TRUMP: Well that's a drink that -- and by the way, the profits from that go to various studies on alcoholism and everything else.
(What? You must be shitting me! The interview continues in all seriousness).
TRUMP: But we launched a vodka called Trump vodka, and we're considering it -- and I think it will be the finest vodka anywhere in the world.
A shot of irony straight up.